January 17th, 2013 — Kristen Witham
So, here you are cleaning up your booth at what you think to have been a successful trade show. You feel like you achieved what you came for—new leads, new ideas and new excitement. But, now to quantify your time and effort spent at the show. How should you go about this?
First of all, we’ve talked about goals before. You need to have these in place before you hit the show floor. Make sure all employees manning the booth are on the same page as far as objectives go. Try and attach a number to each goal… hence the quantifying comment above.
Second of all, soon after the show (preferably the day after), have a group huddle and discuss what went well and what didn’t. What worked? What failed? A simple discussion and re-hashing of the event can realign your goals for the next show. All of the reflections should be written down in one form or another so you can keep track of thoughts and ideas. This will help tremendously with the future of your trade shows.
Make it fun, bring donuts and talk the talk.