You are here

Blog

December 13th, 2011

Trade Show Booths and Displays: It’s not enough to enter a tradeshow and hope for the best.  In order to get the most bang-for-your-buck out of your tradeshow investment you need to do pre-planning on how to steer traffic your way.  There are a number of different ways of doing this online and offline.  When considering who to advertise to as potential visitors don’t forget to advertise to present customers.  This is a great way of following up to customers that are already experiencing the benefits of your product.  After all you’ve taken the step of investing your...

October 01st, 2011

Trade Show Displays Denver, Colorado

Imagine the setting of a tradeshow. It is loud. It is packed with people. There are lots of booths. Now imagine that your booth has to be the one that stands out in all that sea of booths. How can you do it? Well the simplest way is to make sure that your trade show booth graphics and design of your booth has real impact. Your pre-planning marketing will help to draw visitors. Your pre-planning on advertising your tradeshow event...

September 23rd, 2011

It’s just about the last phrase that you expect to say as a salesman - “I want to sell you something that will go un-noticed, and basically fade into the background.” This was the pitch that we gave to a client and believe it or not, they went for it! Why? Because they aren’t selling cell phones, or financial services, where you’re dependent on the shiny bells and whistles to get their customers attention. They are selling interactive iPad software where the...

September 21st, 2011

It began months ago with an email from “Marketing Trainee”, who was clearly not a native English speaker, looking to piece together a trade show display package that left us scratching our heads. After weeks of discussing exactly what they are hoping to achieve with their presentation, requirements they have regarding easily produced, interchanged graphics, and a shipping case / podium that all of their custom package could fit in, we finally settled on a solution. The client company, which turned out to be a global healthcare provider, was so impressed with this solution, that they...

September 08th, 2011

Trade Show Display Graphics - Production Tips

Producing graphics for trade show displays is no easy task. Even the simplest of design can turn into a nightmare if you don’t start things off correctly.

First off, having your logo and other designs created in a vector format is ESSENTIAL. Enlarging a graphic that is not Vector based will result in your design looking fuzzy and unprofessional. It will save you time and frustration if you design and produce your graphic files correctly.

Next, make sure you specify your pantone colors if you need to...

August 12th, 2011

When I was young I remember going to a fishing and outdoors trade show. While I can't remember any of the names of the companies, I can remember one trade show display. This booth had a large pool filled with fish. I think they were some kind of fish hatchery. My point is their booth stood out so much that I still remember it today. When planning a concept for your booth, the first thing you should do is create a concept that has no limitations. What would be your perfect eye catching quality that...

Pages