Entrepreneurship is on the incline. According to the 2015 Kauffman Index, more entrepreneurs launched their own businesses in what is the largest year-over-year increase in the past 20 years. Three hundred 10 out of 100,000 adults, or 0.31%, started new businesses each month. That's slightly over half a million (530,000) new business owners a month.
So what's that got to do with the trade show business?
Entrepreneurs have the most to benefit from a presence at a trade show. But participation costs. Trade shows, like pretty much anything in life, is all about the money. That puts entrepreneurs in a chicken-and-egg position. Does an entrepreneur get the opportunity to meet potential investors at a trade show; or does an entrepreneur need an investor to attend a trade show in the first place.
Savvy investors understand that trade shows are the place that upstart concepts ripe for investment can be discovered. Exhibiting at a trade show allows entrepreneurs to complete on much the same level as big business attendees, albeit money can buy premium locations on the exhibit hall floor. Prime space gets more guaranteed foot traffic and that greater presence translates to more attention and greater success.
Trade Show Emporium can help the new biz entrant, the entrepreneur, the small business, and the startup venture make a bold statement at a trade show offering financing and booth rental as cost-conscious means of competing impressively at a trade show. Contact us and we'll walk you through options including booth rental.