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November 30th, 2010

Exceptional trade show operators leave nothing to chance. They establish clearly defined roles and rules for management of their trade show booth weeks prior to the show. They pull the entire group—all show participants—together to strategize before they set foot inside the tradeshow venue. They document responsibilities, outline who is responsible for bringing what to the show, and they make a backup plan to cover unexpected failures like deliveries that don’t make it or travel plans that go awry. Pros at trade shows, real pros who net results, lead by example. Like Eagle Scouts, they...

November 11th, 2010

High-achieving businesses brand their delivery, whether it’s a product or service they’re selling. It builds recognition heads above the competition, sets the business/service apart as both knowing what they do best and appealing to that niche audience.
The same practice applied to a trade show presence can net measurable ROI. Brand your trade show booth with a theme that carries through every layer and you’ll build name recognition, one that outlasts the final day of the show—a brand that is memorable for its clarity of purpose. Take a cue from the windows of the world’s finest...

November 04th, 2010

Trade Show duty is 24/7, or at least it feels that way to your feet. Vendors presenting at a trade show can build a career or simply fill time depending on how they manage trade show leads generated by manning a trade show booth. Scanning is a learned skill and it can short-cut the qualification cycle in leads obtained at any trade show. Visual signals are telling. The guy hugging his cell phone while cruising down the aisles isn’t focused on buying any solution offered. The woman with the bag full of literature and swag is collecting, not making decisions. The pack of coworkers traveling...

October 27th, 2010

Before you know it, Planet Earth will be known as iPlanet. iPhones, iPod touch and iPads have gained market share that now extends to tradeshow performance. iLeads is the world's first lead retrieval app. Traditional lead retrieval equipment relies on bar code scanning technology, a land-bound function in a fluid setting like a trade show. iLeads runs on the iPhone, iPod touch and iPad. The app allows the capture of notes, surveys and qualifiers to leads, making the leads more valuable for sales when sourced following the trade show. Collect leads 24/7 from any place on the show floor...

October 13th, 2010

Don’t stand back at your next trade show. Instead put yourself in the lead with a high-tech kiosk. Leading Reach Kiosk Engine plays videos, product demos, rotates digital brochures with the same kind of magnetism of a flat screen TV in a sports bar. This not-to-be-missed messaging captivates passersby and separates your trade show booth from the herd. The Kiosk Engine allows you to send messages to the crowd on the fly, tapping into the mood of the crowd. For example, post an electronic message at 5 p.m. at your booth encouraging trade show attendees to stop by your booth for a drawing...

September 29th, 2010

Take a lesson from Wheel of Fortune and Family Feud when planning your next trade show exhibit: don’t just show – play.It’s human nature to be attracted to the excitement on the trade show floor, and the object is to have your exhibit stand out from the rest. The entire psychology of a trade show, any trade show, is built on attendance-to-win-business – so win the numbers game by being the most attractive magnet.

To create game show excitement at your booth, institute several levels of excitement—from interactive games to enticing...

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