February 1st, 2013 — Kristen Witham
So, our last tip installment talked about the post show huddle that you should have with your staff after a trade show. Well, today we are going to give you this tip: always have a trade show plan.
Be proactive and actually write down what your plan of attack is going to be. This includes who is going to be manning what area of your booth and when, what products or topics you really want to focus on and how many leads you want to get out of the show. Going into a show without a plan is like being the quarterback of a football team heading into the fourth down without a play. It’s fourth down. You’re going to have a play.
Before hitting the trade show floor, make sure your team is up to date on any and all pertinent information. The worst thing you could do is send an associate on the floor who doesn’t know what in the world they are talking about, or send them out with wrong information.
Having a plan also allows you to evaluate how the trade show went (see the tip below) a little easier and a little more thoroughly.